Leveling Up and Earning New Kennel Space
As you merge and discover new puppies, you will earn player experience, indicated by the yellow bar at the top left corner of the screen. Earn enough experience and you will level up!

Whenever you level up, you will unlock one more kennel to hold more puppies. So, you should try to be merging as high as possible to get more experience to unlock more puppies.

A good thing to do is to simply leave the game open while you are doing other things. Check back every now and then when your kennel is full, merge to clean up some space and keep bringing in more puppies.

Completing the iPhone 11 Puzzle
We know that many of you are playing Puppy Town solely based on the opportunity to potentially win an iPhone 11 Pro. Like many other in-game contests, we cannot verify if this contest is legit.

But, if you are adamant on trying to win it, you have to keep spinning and hope that you land on one of the iPhone pieces. You get one free spin per day, and you can also get more spins by leveling your player level up.

Apparently, once you fill up the “my gift” meter, you will be entered to win the iPhone 11. Again, we cannot confirm if this is legit or not but if you want the best shot at it, make sure that you check in every day to use your free spin, and to progress through the levels to get more spins.